Route choice
Budget pressure first
The first route should be the one where wasted paid clicks are already easiest to see.
- Highest click volume
- Most sensitive offer path
Use Case ยท Ad Buyers
Protect campaign spend before bad traffic reaches the landing page.
Ad buyers use KillBot to add a control layer before a risky visit reaches the sensitive page. The product is designed to separate clean traffic from suspicious clicks, proxy sessions, datacenter requests, and low-quality repeat visitors.
Fake click protection
Smart Links
Landing-page control
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Move through the public guide with the most relevant next pages for this topic.
First route
Best first route to protect.
The fastest proof point for ad buyers is the route where paid traffic spend is already concentrated and low-quality clicks are easiest to spot.
Traffic source
Paid clicks and campaign landers
Choose the path where spend is already concentrated.
First route
Highest-cost landing page or routing domain
Start where budget pressure is easiest to measure.
First layer
Protected Page or Smart Link
Match the layer to whether traffic reaches the real page or a routing domain first.
Proof signal
Cleaner allowed vs redirected split
Use the first log results as the proof point.
Layer choice
Match the click path
Use a Protected Page for direct landers or a Smart Link when the tracker domain comes first.
- Landing page direct
- Routing domain first
Expand next
Widen after proof
Once the split is easy to explain, extend into prelanders, offers, or the routing domain itself.
- Prelander
- Offer page
- Tracker domain
Highest-cost landing page or routing domain
Start where spend disappears fastest, then use the split between allowed and redirected traffic to judge whether the policy is doing useful work.
Paid traffic
Protected Page
Smart Link
Best first route
The landing page with the highest paid click volume
Alternate first route
The routing domain if traffic hits a tracker before the page
Preferred first mode
Redirect-first
Why this route
Budget loss is easiest to measure here
Proof of success
Cleaner allowed vs redirected split in Traffic Log
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Prelander, offer page, or routing domain
Start with the route where campaign spend pressure is highest.
Use the first Traffic Log outcomes to decide whether Smart Links are needed before the destination page.
Workflow
Typical workflow.
Step 1
Create the Protected Page
Start with the page that handles the most sensitive traffic or the highest-value offer.
Step 2
Use Smart Links if needed
Screen traffic on a routing domain before the destination page opens.
Step 3
Review Traffic Log
Validate what is being allowed, redirected, or blocked before scaling spend.
Fit
Why the model fits campaign teams.
Traffic quality control
Add a decision layer before the sensitive page loads.
Cleaner analytics
Separate risky traffic from allowed traffic inside the event log.
Safer routing
Use redirect-first handling to avoid overreacting to broad categories.
Priority pages
Assets teams usually protect first.
| Asset | Why it matters |
|---|---|
| Prelanders and bridge pages | Keep low-quality clicks away before they drain spend or expose the real offer path. |
| Offer pages | Protect the page where the actual conversion path starts. |
| Routing domains | Screen traffic earlier when the click first lands on a tracker or redirect domain. |
| High-cost campaign pages | Validate the decision flow first where budget pressure is highest. |
FAQ
Questions teams ask before rollout.
Should ad buyers start with Smart Links or Protected Pages?
Start with Protected Pages when traffic lands directly on the real page. Use Smart Links first when the click reaches a routing or tracker domain before the destination page opens.
Why is redirect-first handling useful for campaign traffic?
Redirect-first handling lets teams route broader risky categories away from the sensitive page without overusing hard enforcement on traffic that still needs review.
Get started
Start with the page or routing domain where campaign spend is easiest to lose.
Use the anti-bot guide to confirm the filtering model, then match the traffic ceiling to a plan before opening the first live route.